![Can Asda's new Just Essentials budget own-label range do what Smart Price couldn't? | Analysis & Features | The Grocer Can Asda's new Just Essentials budget own-label range do what Smart Price couldn't? | Analysis & Features | The Grocer](https://dmrqkbkq8el9i.cloudfront.net/Pictures/2000xAny/9/3/0/260930_oneuseasdasmartprice_404458_crop.jpg)
Can Asda's new Just Essentials budget own-label range do what Smart Price couldn't? | Analysis & Features | The Grocer
![Cost of living: Asda's full list of 173 products in its new budget range and their prices - MyLondon Cost of living: Asda's full list of 173 products in its new budget range and their prices - MyLondon](https://i2-prod.mylondon.news/news/health/article24734287.ece/ALTERNATES/s615b/0_CaptureJPG.jpg)
Cost of living: Asda's full list of 173 products in its new budget range and their prices - MyLondon
![Beckton, London, UK - 26 March 2020: People queue to get into ASDA Beckton supermarket whilst practising social distancing for essential shopping. The government has advised the public to stay at home Beckton, London, UK - 26 March 2020: People queue to get into ASDA Beckton supermarket whilst practising social distancing for essential shopping. The government has advised the public to stay at home](https://c8.alamy.com/comp/2BAM4CD/beckton-london-uk-26-march-2020-people-queue-to-get-into-asda-beckton-supermarket-whilst-practising-social-distancing-for-essential-shopping-the-government-has-advised-the-public-to-stay-at-home-across-the-uk-due-to-the-covid-19-pandemic-but-for-essential-trips-for-basics-and-exercise-photos-david-mbiyu-alamy-live-news-2BAM4CD.jpg)
Beckton, London, UK - 26 March 2020: People queue to get into ASDA Beckton supermarket whilst practising social distancing for essential shopping. The government has advised the public to stay at home
![I fed my family on Asda's Just Essentials 7-day meal plan for £20 and it completely changed tea time - Leeds Live I fed my family on Asda's Just Essentials 7-day meal plan for £20 and it completely changed tea time - Leeds Live](https://i2-prod.leeds-live.co.uk/news/cost-of-living/article26154670.ece/ALTERNATES/s1200c/0_pasta-bake.jpg)
I fed my family on Asda's Just Essentials 7-day meal plan for £20 and it completely changed tea time - Leeds Live
![I tried the 'embarrassing' Asda Just Essentials range - there's three items I'll never buy again - Dayna Farrington - Birmingham Live I tried the 'embarrassing' Asda Just Essentials range - there's three items I'll never buy again - Dayna Farrington - Birmingham Live](https://i2-prod.birminghammail.co.uk/incoming/article24781229.ece/ALTERNATES/s615/0_IMG_9258jpeg.jpg)
I tried the 'embarrassing' Asda Just Essentials range - there's three items I'll never buy again - Dayna Farrington - Birmingham Live
![We tried the new Asda Just Essentials range so you don't have to - and you really don't want to - North Wales Live We tried the new Asda Just Essentials range so you don't have to - and you really don't want to - North Wales Live](https://i2-prod.dailypost.co.uk/incoming/article24732562.ece/ALTERNATES/s615b/0_We-tried-ASDA-Value-menu-so-you-dont-have-to.jpg)
We tried the new Asda Just Essentials range so you don't have to - and you really don't want to - North Wales Live
![I tried the new Asda 'Just Essentials' range for a week to see how it compared to Smart Price - Emily Sleight - Liverpool Echo I tried the new Asda 'Just Essentials' range for a week to see how it compared to Smart Price - Emily Sleight - Liverpool Echo](https://i2-prod.liverpoolecho.co.uk/incoming/article24734398.ece/ALTERNATES/s1200c/0_LEC_ESLE110822justessentials.jpg)
I tried the new Asda 'Just Essentials' range for a week to see how it compared to Smart Price - Emily Sleight - Liverpool Echo
![We tried 90p frozen meals from Asda's controversial new Just Essentials range and got a surprise - Leicestershire Live We tried 90p frozen meals from Asda's controversial new Just Essentials range and got a surprise - Leicestershire Live](https://i2-prod.leicestermercury.co.uk/incoming/article7557925.ece/ALTERNATES/s1200/0_asda3.jpg)
We tried 90p frozen meals from Asda's controversial new Just Essentials range and got a surprise - Leicestershire Live
![Asda 'Just Essentials' being resold at double price as it rations popular budget range - Mirror Online Asda 'Just Essentials' being resold at double price as it rations popular budget range - Mirror Online](https://i2-prod.mirror.co.uk/incoming/article27993122.ece/ALTERNATES/n615/3_PAY-Its-disgusting-ASDA-Just-Essentials-being-resold-at-DOUBLE-the-price-as-supermarket-chain-rati.jpg)
Asda 'Just Essentials' being resold at double price as it rations popular budget range - Mirror Online
![We tried the new Asda Just Essentials range so you don't have to - and you really don't want to - North Wales Live We tried the new Asda Just Essentials range so you don't have to - and you really don't want to - North Wales Live](https://i2-prod.dailypost.co.uk/incoming/article24732573.ece/ALTERNATES/s1200c/0_We-tried-ASDA-Value-menu-so-you-dont-have-to.jpg)